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7 Skills To Look For When Hiring A Content Marketing Strategist
Are you looking into hiring a content marketing strategist? Here are 7 skills (+ 1 bonus skill) you need to look for.Ally Greer's insight:A content strategist is more than just a blogger or someone who...
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Make Your Visual Content Stand Out With a Signature Brand Look
With the explosion of visual content in the last year, it’s getting harder than ever for brands to get noticed and persuade their target audiences to take action. One way to rise above the noise is to...
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Maximize One Blog Post: 21 Simple to Advanced Content Marketing Tips via @Buffer
Variety is the spice of life … and digital marketing?Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help...
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Infographics are easier than you think with these free tools
...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits...
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Jarrett J. Krosoczka: Why lunch ladies are heroes
Children’s book author Jarrett Krosoczka shares the origins of the Lunch Lady graphic novel series, in which undercover school heroes serve lunch…and justice! His new project, School Lunch Hero Day,...
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Growing Buffer's Content Suggestions to 20K Shares a Day
exactlyWhat started as a lean experiment has become a key element of the Buffer product. See the inside story of how Buffer's content suggestions came to be.Ally Greer's insight:While this isn't...
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Can you afford to have a content strategy that isn't lean?
"As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well. An Aberdeen Group report revealed that the most effective...
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Online media is made of clicks.
on the evoluNewsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.Ally Greer's insight:Great read on...
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Feeding Your Audience The Real Thing: Nutritious Content #leancontent
When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking...
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Participation Marketing for Content @ Scale: The Future of B2B Marketing
31 predictions on the future of B2B marketing from speakers at the MarketingProfs B2B Forum in 2014.Guillaume Decugis's insight:You can't say Lee Odden doesn't practice what he preaches.In this...
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10 Content Creation Tools For The Marketing Team Of One
SometimesDoes it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…Ally...
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How to Repurpose Video Content Marketing Ideas for Brand Awareness
Video content marketing can be expensive, but there are clear ways to repurpose content to achieve a variety of brand goals. Get three ideas here.Ally Greer's insight:Use existing resources & apps...
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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you...
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10 x 10-Minute Content Marketing Miracles
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.Guillaume Decugis's insight:A great list of Lean Content ideas as a quick and easy to scan deck. 2 take-aways from...
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Are you thinking of your content as Lego building blocks?
There are many content types and tactics for content marketing. Each has it's place. Each offers unique benefits. Creating original content on an ongoingGuillaume Decugis's insight:As a kid my favorite...
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10 ways to Repurpose Content for more efficient Content Marketing
Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…Guillaume Decugis's insight:Lots of great...
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How to Create Awesome Infographics Without Being a Designer
In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the...
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3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing
Entrepreneurs can now manage their own media voice, Scoop.it's CEO says. Here's how!Guillaume Decugis's insight:This is a post I wrote for LeWeb's blog as their major event is coming to Paris which...
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6 Ways To Filter The Internet To Find Valuable Content
Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and...
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Creating Compelling Web Content With Curation
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force...
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6 Experts Define Effective Content Marketing Strategies In 3 Words
6 experts give their thoughts on an effective content marketing strategy in 3 words.Guillaume Decugis's insight:Content Marketing can be defined in a pretty lean way: 3 words is not a lot... But behind...
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Yet Another Case for Content Curation
Because we did so much curation (more like 90/10), we were able to develop a brand identity based solely on the information we were sharing.Guillaume Decugis's insight:A great case study by Tracey...
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How to leverage analytics to create great content
It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.The last 10 minutes have gone something like...
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Are you making any of these 8 content marketing mistakes?
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute...
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The Repurposed Guide To Repurposing Content
Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.So here’s the take of several other...
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What success to expect and measure from your guest blog
Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase...
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Lean Marketing Will Change Marketing Forever
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.Guillaume Decugis's insight:Interesting to see others look at marketing the same way...
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Tips for Lean Content Marketing Teams
How do the best content marketers do it all? The truth is they don't. Learn the secret to building a lean content marketing team that's efficient and scalable.Guillaume Decugis's insight:The keyword to...
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Lean and Mean: How to Scale Your Content Marketing Plan
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard. Lean Content Marketing is a set of strategies and best practices that help resource-constrained...
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4 ways content curation helps blogging more efficiently
Whether you’re brand new to blogging or are an experienced blogger who’s struggling to find the time to keep up with your schedule — content curation can help.Guillaume Decugis's insight:Some people...
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